BLACKETT & CO.
Brand Identity Kit
Brand Identity Kit
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A custom Brand Identity Kit designed around your existing logo to define the visual elements of your brand and ensure consistent application across all touchpoints. The kit provides guidelines for using your logo, typography, and colour palette to create a cohesive and recognizable visual identity.
This easy-to-reference Brand Identity Kit serves as a valuable resource when creating content for your website, social media, marketing materials, and branded merchandise, helping you maintain a consistent brand presence across all platforms.
Please note: This service does not include logo design. An existing logo is required.
Perfect for entrepreneurs, content creators, small businesses, and growing brands looking to establish a professional, cohesive, and consistent visual identity.
Pricing
Package |
Price (CAD) |
| Brand Identity Kit Lite | $249 |
| Brand Identity Kit Standard | $349 |
| Brand Identity Kit Plus+ | $399 |

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Brand Identity Kit LITE
• Brand strategy questionnaire
• Existing logo integration
• Logo usage guidelines
• Logo application examples (website, social media, and merchandise)
• Brand typography and font selections
• Typography usage guidelines
• Custom colour palette with HEX codes
• Colour palette usage guidelines
• 1 round of revisions
Deliverables:- High-resolution PDF file including:
- Logo usage guidelines
- Logo application examples
- Typography selections, hierarchy, and usage guidelines
- Custom colour palette with HEX codes
- Colour hierarchy with usage guidelines
-
Brand Identity Kit STANDARD
• Brand strategy questionnaire
• Existing logo integration
• Logo usage guidelines
• Logo application examples (website, social media, and merchandise)
• Brand typography and font selections
• Typography usage guidelines
• Custom colour palette with HEX codes
• Colour palette usage guidelines
• Iconography guidelines
• Do's and don'ts guidelines
• 1 round of revisions
Deliverables:- High-resolution PDF file including:
- Logo usage guidelines
- Logo application examples
- Typography selections, hierarchy, and usage guidelines
- Custom colour palette with HEX codes
- Colour hierarchy with usage guidelines
- Iconography guidelines
- Do's and don'ts guidelines
-
Brand Identity Kit PLUS+
• Brand strategy questionnaire
• Existing logo integration
• Logo usage guidelines
• Logo application examples (website, social media, and merchandise)
• Brand typography and font selections
• Typography usage guidelines
• Custom colour palette with HEX codes
• Colour palette usage guidelines
• Iconography guidelines
• Do's and don'ts guidelines
• 2 rounds of revision
Deliverables:- High-resolution PDF file including:
- Logo usage guidelines
- Logo application examples
- Typography selections, hierarchy, and usage guidelines
- Custom colour palette with HEX codes
- Colour hierarchy with usage guidelines
- Iconography guidelines
- Do's and don'ts guidelines
-